Saturday, June 19, 2010

Backlink Building Tips

This back link Finder will give you an impression of how many sites have linked to yours. websites, Googlebot, is the best crawler for indexing sites. Hence they have the most update information including the pages, which have been updated recently. So Google knows most of the links pointing to our sites.

Yahoo Slurp, which is the Yahoo crawler, is the second best. Its major drawback is that it does not crawl very deeply and as a result miss some pages, which may have been created for link purposes.

MSN checks for your back links tells you how many websites are linking to yours. Website popularity is an important factor in your search engine ranking
. The more popular your site is, the better it will be ranked on the search engines.
Vary your link title text
The search engines look for evidence of unnatural behavior. In a perfect world, the SEs would like to see all links gained naturally. Since it would be highly unlikely for a large number of individuals to link to your site using the same link text you should vary your own link text.

Vary your link descriptions
Google is likely getting better at analyzing the text surrounding a link. Again it would be unnatural to always have the exact same text. The same descriptions could also trip duplicate content filters.

Seek links from related sites
It is widely believed that a link from a website in the same field is much more valuable than an unrelated link (most applicable for Google and Yahoo). Perhaps too many unrelated links can even get you a penalty.

Mix homepage and internal links
You should have some of your links pointing to internal pages of your websites, rather than have all you links pointing to your home page. Again, naturally attained links will seldom all point to your homepage. Having links pointing to your internal pages will also help your SE results.

Seek links from authority sites.

Links from authority sites will provide much more weight than non-authority sites. We can only guess at what sites might be considered authorities. Google seems to favor .gov and .edu sites.

Seek links from older sites
Links from older, more established sites will provide more weight (applicable to Google)
Seek links on the upper half of the page
It is believed that the higher a link is on the page the more weight it will provide.


Seek links within page content

Links located within content will provide more weight than links in the margins or footers of a site.

Seek non-reciprocal links
Do reciprocal links provide less weight. I don't know if the proof is conclusive on this issue. If not, algos that handle this could be around the corner. It is feasible that sites with too many reciprocal links incur a penalty.
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